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Apple’s AI practices face scrutiny from shareholders ahead of its February 25 Annual Shareholder Meeting, with specific concerns about data privacy and partnerships with AI companies.

Key allegations: The National Legal and Policy Center (NLPC) has filed a proposal with the SEC questioning Apple’s approach to AI development and data collection practices.

  • The proposal, listed as No. 4 in Apple’s 2025 proxy materials, calls for detailed reporting on AI data acquisition and ethics
  • NLPC criticizes Apple for allegedly outsourcing “unethical practices” to partners while maintaining a privacy-friendly public image
  • A particular focus is placed on Apple’s $25 billion partnership with Google, which represents 20% of Apple’s pretax profit

Current AI strategy: Apple has maintained a cautious approach to artificial intelligence development, emphasizing privacy and on-device processing capabilities.

  • The company promotes its Private Cloud Compute model, designed to protect account data when using Apple Intelligence
  • Third-party AI integration requires explicit user permission
  • Apple has partnered with OpenAI’s ChatGPT and is exploring potential integration with Google’s Gemini

Specific concerns: The NLPC’s proposal highlights several areas requiring transparency and accountability.

  • Risks associated with improperly obtained training data
  • Privacy safeguards in AI development processes
  • Compliance measures for AI-generated outputs
  • The impact of partnerships with companies like Google, OpenAI, and potentially Meta on user privacy

Industry context: Apple’s position in the AI landscape differs from its competitors, who face their own challenges.

  • OpenAI, Google, and Meta are currently dealing with lawsuits over alleged unauthorized data scraping
  • Apple’s strategy of partnering with these companies while maintaining a privacy-focused image has drawn criticism
  • The company’s approach has received praise from some analysts for cost-effectiveness in AI development

Looking ahead: While the proposal examination raises important questions about AI ethics and corporate responsibility, its immediate impact may be limited.

  • The shareholder proposal is expected to fail, as Apple typically recommends against such measures
  • The scrutiny highlights tensions between AI development, privacy protection, and corporate partnerships
  • The debate underscores growing concerns about transparency in AI development among major tech companies

Critical perspective: The controversy highlights a potential disconnect between Apple’s privacy-first marketing and its strategic partnerships, raising questions about whether outsourcing AI development truly shields the company from ethical concerns about data collection and use.

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