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TCS is reporting strong order bookings despite economic uncertainties, with AI-related projects emerging as a bright spot in client spending. The IT services giant’s CEO K. Krithivasan points to solid demand from North America and the banking sector, indicating that while some caution exists, clients remain committed to technology investments, particularly those focused on artificial intelligence capabilities.

The big picture: TCS closed its latest quarter with an impressive $12.2 billion order book, suggesting continued strength in enterprise technology spending despite economic headwinds.

Key details: While some client programs are temporarily on hold, the TCS chief executive reports no widespread cancellations or panic in the market.

  • North America and the Banking, Financial Services and Insurance (BFSI) sector remain particularly strong sources of business for the company.
  • The company appears to be weathering uncertainty related to tariffs without significant disruption to its business model.

AI momentum: Krithivisan notes growing traction specifically for artificial intelligence-related projects among TCS clients.

  • Companies are increasingly willing to invest in AI capabilities, motivated partly by competitive pressure to avoid falling behind industry peers.
  • This AI-focused spending appears to be resilient even as clients may be more cautious about other technology investments.

Between the lines: The continued strength in TCS’s order book suggests that while companies may be selective about technology investments, digital transformation and AI initiatives remain strategic priorities that executives are reluctant to delay even in uncertain economic conditions.

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