Dia browser available for Mac users with $20/month Pro subscription

The Browser Company has officially released its AI-powered Dia browser to all Mac users after months of beta testing, offering a free tier alongside a $20/month Pro subscription. This agentic browser represents a significant evolution from traditional web browsing by integrating AI automation directly into everyday online tasks, potentially transforming how users shop, research, and navigate the internet.

What you should know: Dia is designed as an “entirely agentic browser” that automates web-based tasks through AI integration rather than simply adding AI features to traditional browsing.

• Users can enter natural language prompts like “I want a modern-looking men’s shirt with a blue and white horizontal striped pattern,” and the browser will scan available options and present them for purchase consideration.
• The browser includes a dedicated AI sidebar that can chat about open tabs, browse history, search the web, compare websites, summarize text, and provide spelling and grammar checking in every text box.
• Free users get access to all core features including chat, custom skills, tab mentions, attachments, memory personalization, and a two-week Pro trial.

Technical requirements: The browser is currently Mac-exclusive with specific hardware demands.

• Users need macOS 14+ with M1 chips or later to run Dia.
• Windows users can join a waitlist, though The Browser Company hasn’t provided a timeline for Windows availability.

How it differs from Arc: Dia represents a major departure from The Browser Company’s previous browser, Arc, focusing entirely on AI automation rather than traditional browsing enhanced with AI tools.

• The built-in AI learns user preferences, writing style, and frequently visited sites to provide personalized assistance.
• Unlike chatbots that require separate interfaces, Dia’s AI functions are seamlessly integrated into the browsing experience itself.

Pricing structure: The company offers both free and premium tiers to accommodate different usage levels.

• The free version includes all core AI features and functionality.
• Pro subscribers ($20/month) receive unlimited chat usage, while free users have usage limitations.

Why this matters: Dia represents a fundamental shift toward agentic browsing that could redefine how people interact with the web, moving from manual searching and clicking to AI-assisted task completion that knows user preferences and automates routine online activities.