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Frontline workers’ trust in employer-provided AI is declining, with many turning to unapproved tools. Companies can address this by: 1) measuring trust using real-time, behavioral metrics; 2) investing in frontline workers’ skills to foster collaboration with AI; 3) designing AI with worker input to ensure co-creation; 4) encouraging experimentation through digital playgrounds and supportive incentives; and 5) empowering team leaders to build trust and momentum, making adoption a movement driven by frontline leadership. These remedies help organizations close the trust gap and unlock AI’s full potential.
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