Alibaba enters smart glasses market with AI-powered Quark eyewear launching end of 2025

Alibaba unveiled Quark AI Glasses on Monday, marking the Chinese e-commerce giant’s first entry into the smart glasses market as a direct competitor to Meta’s Ray-Ban collaboration. The AI-powered wearables, set to launch in China by the end of 2025, represent Alibaba’s strategic push into hardware distribution for its Quark AI assistant, positioning the company to compete in what many tech leaders view as the next frontier of computing beyond smartphones.

What you should know: The Quark AI Glasses will be powered by Alibaba’s Qwen large language model and feature the company’s advanced AI assistant called Quark.

• The glasses will support hands-free calling, music streaming, real-time language translation, and meeting transcription capabilities.
• Users can access Alibaba’s ecosystem of services, including navigation, Alipay payments, and shopping on the Taobao e-commerce platform.
• The device includes a built-in camera for enhanced functionality.

Competitive landscape: Alibaba enters a growing smart glasses market where several major players are already established.

• The company directly competes with Meta’s smart glasses developed in collaboration with Ray-Ban.
• Chinese consumer electronics company Xiaomi released its own AI glasses earlier this year, creating additional domestic competition.
• Alibaba’s position as a leader in China’s AI space, with models that compete with Western counterparts like OpenAI, gives it a technological foundation for the hardware venture.

Strategic context: The move represents Alibaba’s expansion from software to hardware as a distribution strategy for its AI services.

• Quark was released as an app in China this year, and the glasses serve as a new channel to distribute the AI assistant more widely.
• Alibaba’s extensive service ecosystem in China includes mapping, online travel services, and the widely-used Alipay mobile payment platform through affiliate Ant Group.
• The integration allows users to seamlessly access Alibaba’s full range of services through the wearable device.

What’s missing: Alibaba has not yet disclosed critical product details including pricing and complete technical specifications for the Quark AI Glasses.