Arc browser maker launches $20/month AI subscription tier

The Browser Company, maker of the Arc browser, has launched a $20 per month subscription tier called Dia Pro for its AI-powered web browser, Dia, offering unlimited access to the browser’s AI chat feature. This pricing strategy positions the company to monetize its AI capabilities while competing in an increasingly crowded field of AI-enhanced browsers from tech giants like Google, Microsoft, and emerging players like Perplexity.

What you should know: Free users retain access to Dia’s core AI features but may encounter usage limits for heavy chat interactions.

• Non-subscribers can still interact with the browser’s AI chatbot and create custom skills, maintaining the same functionality the browser launched with in beta.
• The Browser Company hasn’t specified exact limits for free users, but CEO Josh Miller indicated “the browser will remain free for those who use the A.I. tool only a few times a week.”

The big picture: The subscription launch comes as major tech companies intensify their focus on AI-powered browsing experiences.

• Google and Microsoft have been integrating AI more deeply into their browsers over recent months.
• AI search startup Perplexity has released an early access version of its AI browser called Comet.
• Rumors suggest OpenAI is preparing to launch its own AI web browser, further heating up competition in the space.

What’s next: Miller hinted at additional subscription tiers beyond the $20 Pro plan, with pricing potentially ranging from $5 to hundreds of dollars per month.

Timeline context: The Browser Company first announced Dia’s development in late 2024 before launching the beta version in June 2025, making this subscription rollout a relatively quick monetization move for the Arc browser makers.