Google, Meta, and Apple have been working to develop AI-enabled smart glasses, but Halliday has beaten them to market with a innovative design that integrates the display into the frame rather than the lens.
Key Innovation: Halliday’s smart glasses feature what the company claims is the world’s smallest optical module, measuring just 3.6mm, which enables a display that’s built into the frame instead of the lens.
- The display provides a viewing experience comparable to a 3.5-inch screen
- The frames weigh only 35 grams, significantly lighter than Meta’s 48-gram Ray-Ban smart glasses
- Available in three colors (Amber, Black, and Gradient), the glasses include a microphone, speakers, and a 12-hour battery life
Display Technology and User Experience: The display is positioned just above the right lens, requiring users to look up to view content while keeping their primary field of vision unobstructed.
- Graphics and text appear in green through the “Digi Window” display
- Features include real-time translation in over 40 languages, teleprompter functionality, notes, notifications, and navigation
- The glasses include adjustable features for prescription wearers, with a rotatable dial and sliding mechanism to optimize display position
Market Positioning: Halliday has positioned these glasses competitively in the smart eyewear market with strategic pricing and pre-order incentives.
- Regular retail price is set at $489
- Early reservations require a $9.90 deposit and lock in a launch price of $369
- Pricing compares favorably to competitor Even Realities’ G1 smart glasses at $599
Future Implications: While established tech giants have been developing their own smart glasses, Halliday’s entry with this innovative display technology could reshape the competitive landscape and accelerate development in the smart eyewear sector.
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