Meta reports 22% revenue jump to $47.5B as CEO pitches personal AI

Meta smashed Wall Street expectations in Q2 2025, reporting $47.52 billion in revenue (up 22%) and $18.34 billion in net profit (up 36%), while CEO Mark Zuckerberg outlined his vision to “bring personal superintelligence to everyone.” The tech giant now reaches 3.48 billion daily active users across its family of apps and is making massive AI investments to compete with Google and OpenAI in the race toward artificial general intelligence.

What you should know: Meta’s financial performance significantly exceeded analyst predictions across all key metrics.

• Revenue hit $47.52 billion versus the expected $44.8 billion, with earnings per share of $7.14 compared to the forecasted $5.92.
• The company issued bullish Q3 guidance, projecting revenue between $47.5-$50.5 billion, representing 17% to 24% growth.
• Daily active users across Facebook, Instagram, Messenger, WhatsApp, and Threads reached 3.48 billion in June, up 6% year-over-year.

Zuckerberg’s superintelligence vision: The Meta CEO positioned his company as democratizing AI capabilities rather than centralizing them.

• “Meta’s vision is to bring personal superintelligence to everyone. We believe in putting this power in people’s hands to direct it towards what they value in their own lives,” Zuckerberg wrote.
• He contrasted this approach with “others in the industry who believe superintelligence should be directed centrally towards automating all valuable work, and then humanity will live on a dole of its output.”
• Zuckerberg predicted that as AI trends continue, people will “spend less time in productivity software, and more time creating and connecting.”

In plain English: Superintelligence refers to AI systems that could potentially surpass human intelligence across all areas. Zuckerberg envisions giving everyone access to their own personal AI assistant rather than having a few tech companies control all the powerful AI systems centrally.

Massive AI investments: Meta is spending heavily to accelerate its artificial intelligence capabilities and compete with industry leaders.

• The company announced a $14.3 billion investment in AI-training startup Scale AI last month.
• Scale founder and CEO Alexandr Wang is joining Meta as chief AI officer and will co-lead the new Meta Superintelligence Labs.
• CFO Susan Li narrowed the 2025 capital expenditure range to $66-$72 billion, with the midpoint representing approximately $30 billion more than 2024 spending.

Looking ahead: Meta expects continued aggressive investment in AI infrastructure and capabilities.

• The company anticipates “similarly significant” capital expenditure growth in 2026 to “continue aggressively pursuing opportunities to bring additional capacity online.”
• Meta employed 75,945 people as of June 30, 2025, representing a 7% year-over-year increase.
• The company maintained strong financial positioning with $47.07 billion in cash and equivalents and $8.55 billion in free cash flow for Q2.