Oracle is making a strategic move in the enterprise AI race by adding an AI Agent Studio to its Fusion Cloud business applications at no extra cost. This addition comes as AI agents rapidly transition from novelty to necessity in enterprise software, with Gartner predicting a jump from less than 1% adoption in 2024 to 33% by 2028. The global AI agents market, already valued at $5.4 billion in 2024, is projected to grow at nearly 46% annually through 2030 as organizations seek to automate workflows and enhance customer experiences.
The big picture: Oracle is working to retain enterprise customers by offering agent technology that keeps pace with competitive platforms while streamlining business processes.
- The AI Agent Studio is being offered at no additional cost to existing Fusion Cloud customers, eliminating pricing barriers to adoption.
- According to Hyoun Park of Amalgam Insights, agent capabilities have become “a necessity in 2025 for any enterprise platform that seeks to remain relevant in a generative AI powered market.”
Key features: The AI Agent Studio combines no-code development tools with enterprise-grade security and integration capabilities.
- Users can build agents using natural language rather than code, supported by template libraries that accelerate development.
- The platform supports orchestration of agent teams and includes native integration with Fusion applications and third-party systems.
- Security frameworks are built in to address enterprise compliance and data protection requirements.
Technical foundations: Oracle’s platform offers model flexibility with support for multiple leading LLMs.
- The studio currently supports Llama, Cohere, and OpenAI’s GPT models out of the box.
- Enterprises can plug in industry-specific LLMs for specialized use cases that require domain expertise.
Between the lines: While presented as an “AI Agent Studio,” analysts note the current implementation focuses more on practical task automation than true autonomous agency.
- The platform emphasizes workflow integration and business process automation rather than fully autonomous decision-making.
- Oracle appears to be balancing the marketing appeal of “agents” with pragmatic capabilities that deliver immediate business value.
Where we go from here: Oracle will likely develop a marketplace for AI agents similar to offerings from Salesforce and Microsoft.
- The company has already partnered with major consulting firms including Accenture, PwC, and Deloitte to build ecosystem support.
- As the agent ecosystem matures, third-party developers may create specialized agents for industry-specific workflows and processes.
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