Rakuten Mobile introduces a new business-focused generative AI service tailored for Japanese corporate customers, while revealing that only 16% of Japanese SMEs currently utilize AI technology.
Key features of the new platform: Rakuten AI for Business delivers document creation, translation, brainstorming, analysis, and research capabilities through a chat interface specifically optimized for Japanese business culture and regulations.
- The service offers immediate browser-based access on PCs and smartphones without requiring system setup
- Users can manage confidential information by blocking restricted words from being sent to the AI model
- The platform includes customizable prompt templates and a Retrieval-Augmented Generation function for accessing internal documents
- A utilization dashboard allows companies to monitor employee usage patterns
Technical implementation: The service combines Rakuten’s proprietary large language models (LLMs) with third-party solutions, including technology from OpenAI.
- The platform operates in a secure environment where user input is not used for AI model training without explicit permission
- Rakuten Mobile provides personalized corporate training and optional consulting services
- The company leverages AI implementation experience from across the broader Rakuten Group
Market research insights: A commissioned survey of 300 Japanese SME business owners reveals current AI adoption patterns and barriers to entry.
- The service industry leads AI adoption at 21% among Japanese SMEs
- Popular AI applications include copywriting (43%), process automation (30%), and translation (23%)
- 40% of non-users report difficulty identifying AI’s potential benefits
- Rising wages and inflation are creating pressure for SMEs to adopt efficiency-enhancing technologies
Industry context: Deutsche Telekom has also expanded its AI offerings, providing customers free access to Perplexity Pro through its loyalty program.
- The German telecom giant is promoting AI accessibility through a new advertising campaign
- Perplexity differentiates itself by providing direct answers to complex questions in natural language
- The initiative reflects a broader industry trend of telecom operators integrating AI services into their offerings
Market potential and strategic implications: The low current adoption rate of AI among Japanese SMEs suggests significant growth opportunities, while highlighting the need for education and support services.
- The focus on Japanese business customs and regulations addresses a specific market need
- Rakuten’s approach of combining AI tools with training and consulting services could help overcome adoption barriers
- The move positions Rakuten to capture market share as AI adoption accelerates among Japanese businesses
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