Samsung has announced its 2025 TV lineup, featuring new Neo QLED, OLED, QLED, and The Frame models, with enhanced AI capabilities and expanded art features.
Key product highlights: The Neo QLED 8K QN990F and The Frame Pro lead Samsung’s latest television innovations.
- The Neo QLED 8K QN990F is powered by the NQ8 AI Gen 3 processor, enabling advanced on-device AI features
- The Frame Pro introduces Neo QLED technology to the art-focused TV series, running on the NQ4 Gen 3 AI processor
- Both models include the Wireless One Connect Box, allowing cable-free installation from up to 10 meters away
Technical innovations: Samsung’s new Vision AI features enhance both visual and audio performance across the lineup.
- 8K AI Upscaling Pro technology converts lower-resolution content to 8K
- Auto HDR Remastering Pro analyzes content frame-by-frame for improved color expansion
- Adaptive Sound Pro uses AI to optimize audio components including speech, music, and sound effects
- Glare-free technology reduces screen reflection for better viewing
Art integration and display: Samsung has expanded its art offerings across its entire 2025 TV lineup.
- The Samsung Art Store now features over 3,000 curated works
- Partnerships include MoMA and the estates of Magritte and Basquiat
- Art display capabilities extend beyond The Frame to include Micro LED, Neo QLED, and QLED models
Product range expansion: Samsung is broadening its TV offerings across multiple categories.
- Neo QLED 4K line adds 100-inch and 115-inch size options
- Three new OLED models introduced, led by the S95F flagship
- The Frame Pro joins the existing Frame series with enhanced display technology
Looking ahead: While Samsung’s 2025 TV lineup demonstrates significant technological advancement in display technology and AI integration, pricing and availability details remain undisclosed, leaving questions about market positioning and accessibility for consumers.
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