The teledriving car service Vay, which enables remote drivers to operate vehicles from a control center, is expanding its operations in Las Vegas with plans for significant fleet growth and new facilities.
Service overview and expansion plans: Vay is scaling up its innovative remote-operated car service in Las Vegas, with ambitious growth targets for 2025.
- The company plans to expand its fleet to 100 vehicles in Las Vegas by 2025
- A new 8,500-square-foot production facility is under construction, capable of processing up to 16 vehicles weekly
- The service currently operates in central Las Vegas, including coverage of the Strip and nearby tourist attractions
- More than 6,000 trips have been completed since the service launched one year ago
Operational mechanics: The service combines remote operation with traditional car rental in a unique hybrid model.
- Customers request vehicles through a mobile application
- Remote drivers deliver cars to customers’ locations from a central facility
- Users drive the vehicles themselves during their rental period
- When trips conclude, remote operators resume control to retrieve the vehicle
Technical infrastructure: Vay’s system relies on sophisticated technology to enable safe remote vehicle operation.
- The company utilizes Kia Niro EVs equipped with comprehensive camera systems and sensors
- Remote drivers work from a central office using specialized workstations with steering wheels, pedals, and multiple displays
- Microphone systems transmit road sounds to drivers’ headphones for enhanced awareness
- The platform adheres to automotive safety standards ISO 26262 and 21434, with validation from TÜV Süd
Business model advantages: Vay’s approach offers several benefits compared to traditional transportation services.
- The per-minute rental model provides cost advantages over conventional ride-sharing services
- Users enjoy greater privacy compared to traditional taxis or ride-hailing services
- Human oversight provides an additional safety layer compared to fully autonomous vehicles
- Operating hours currently span from 6:30 AM to 10:00 PM in Las Vegas
Future trajectory: The company is positioning itself for growth beyond consumer transportation services.
- Vay is expanding into B2B services for remote operation of various vehicle types
- The Remote Driving Academy program is actively recruiting and training new operators
- The company is exploring applications for private cars, trucks, vans, and autonomous vehicles
Market implications: While Vay’s expansion demonstrates growing confidence in remote driving technology, questions remain about scalability and regulatory frameworks as the service expands beyond its initial market.
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