Vivrelle’s red carpet welcomes “Ella” AI stylist that combines borrowing, styling and shopping

Vivrelle has launched “Ella AI,” an artificial intelligence stylist for its luxury accessories membership platform, developed in partnership with fashion retailers REVOLVE and FWRD. The AI tool creates a unified shopping experience by combining borrowing, resale, and traditional retail on a single platform, allowing customers to get outfit recommendations for specific occasions and purchase items seamlessly.

How it works: Ella AI provides personalized styling recommendations based on specific occasions and requirements, then enables direct purchasing.

• Users can request outfits for particular events, such as “outfits for a girls’ night in Miami,” and the AI refines suggestions based on additional details like weather conditions.
• The platform integrates borrowing, styling, and shopping into what Vivrelle calls a “seamless 360 experience and checkout.”
• Customers can order selected items directly through the AI interface after receiving recommendations.

The big picture: Vivrelle’s AI stylist reflects the broader transformation happening across fashion retail, where artificial intelligence is making shopping more intuitive and personalized.

• Companies are increasingly using AI for occasion-based searches, virtual try-ons, and outfit coordination to enhance the customer experience.
• Google introduced Vision Match in March, allowing users to describe garments and receive matching product suggestions.
• Aesthetic, a fashion technology company, launched an AI clothing recognition tool in December that can identify specific garments with 90% accuracy across major fashion brands.

Why this matters: The launch positions Vivrelle to leverage AI technology as part of its broader expansion strategy following significant funding.

• The company raised $62 million in Series C funding in June, specifically to integrate emerging technologies including AI into its luxury membership experience.
• “This investment represents an exciting new chapter — enabling us to scale operations, deepen our inventory and leverage emerging technologies, including AI, as we build a truly 360-degree luxury membership experience,” said Vivrelle founder and CEO Blake Geffen.

What they’re saying: Vivrelle promoted the new feature through social media, emphasizing the comprehensive nature of the experience.

• “Borrow, style and shop in one seamless 360 experience and checkout,” the company said in its Instagram announcement.