Making Sense of Research on How People Use AI

This year, three major studies have examined the human behavioral side of AI. OpenAI’s usage report, Anthropic’s Economic Index, and the author’s own social listening research, each shed a different light on what we’re doing with generative AI. The path to a sensible, defensible, and useful view of what’s going on lies in the synthesis of many different sources. Taking these three reports together—and with an eye toward each method’s strengths and weaknesses—can provide some clear signals for business leaders to develop an enlightened stance and make good decisions around generative AI.