What Executives Get Wrong About AI

Most companies fail to realize that true advantage with AI and other transformative technologies comes not from mere adoption but from reinvention—rethinking business models, value creation, and organizational architecture. Historical examples such as those of Kodak, Fujifilm, Shutterstock, and Walmart show that simply implementing new tools without reframing objectives or investing in complementary capabilities can accelerate decline, while those who use technology to redesign their systems and redeploy strengths create lasting value and shift power within their industries. To succeed with AI, leaders must focus on how it enables fundamental change, not just on incremental improvement.